the #1 myth about online business

Mindset in business is important. But there’s something even more important.

If you’ve every attempted to look for a business coach online, you may have encountered a sales pitch that promises a flood of clients, income, and happiness… if only you adopt ‘the right mindset’.

While mindset, gratitude practices, and mindfulness is important, these things alone will never change your outcomes.

In order to run a thriving business, you not only need the right mindset but the right technology that works for you, not against you. A fundamental online business flow that attracts, nurtures, and sells to your target audience.

I work with a client who excels in the sugarcraft industry. She mentors new bakers and decorators and teaches them how to transform their passion for sugarcraft into a thriving business. Her challenge: she was experiencing a block while trying to position herself in a market already saturated with baking coaches. After a brainstorming session we decided on a simple, holistic strategy - changing her professional title from “Cake Coach” to “Cake Business Coach”.

While the market was overflowing with baking coaches, with one simple adjustment my client could now elevate her business above the rest and claim a specific niche that boosted her visibility instantly in searches and gave her audience an instant understanding of what she does.

Not only could she then move forward creating more specific and targeted ads for her business, she no longer had to waste time on sales calls determining if clients were a good fit. Because my client already had an effective online business flow in place, we quickly updated her website, social media, email blasts and sales pages to reflect her new positioning statement and attract even more dream customers to her business.

Mindset is important, but the right vision + the right plan + and the right technology will make you unstoppable.